It's a 12 oz bottle, but it has a little different shape to it. It's almost like the short, stout bottles of Iron Horse and Thomas Kemper, but it's tall instead of short. Either way, i like it. I also dig the label design. It's colorful and modern while maintaining a retro look. It's also very simple, but it caught my eye when i was picking out root beers at the Pop Shop. There isn't a lot to it, but something about it sticks out to me. You can disagree with me and say it doesn't to you, but we all know you're lying, don't we readers? (i like to get my readers involved. keeps the morale high.)
To top it all off, Fitz's is a good tasting root beer. It's not really amazingly different at all, but it has that good mellow wintergreen flavor followed with a smooth vanilla finish. It's well carbonated and easy to drink. Sip it or chug it, this stuff is pretty ok.
My official review is that Fitz's gets 7 (seven) IBCs. It's not necessarily an original flavor, but i enjoyed it none the less. Plus, the news piece makes the restaurant look like it's a pretty cool place to visit. I'm not sure how widely distributed this stuff is, but i think it's worth picking up again, and if you get the chance you should try it out too.