Rogue Root Beer from a local Target of all places well over a year ago. It's been sitting in my fridge just waiting for the perfect time to be consumed, which i deemed today to be. Rogue comes from Newport, OR and is part of the soda line of a craft brewery known for making craft beers (quite an extensive selection) and even spirits from natural ingredients mostly grown right there on the Rogue farm. I tried to get more information, but i couldn't get much in way of the brewery until i went to the source of all truth and discovered the brewery was founded in 1988. I can't confirm they have been making root beer for that long, but these guys have experience in the brewing industry and have made a name for themselves, having won numerous awards for their craft beers and spirits. And speaking of patriotic, i found a youtube video on the Rogue website with an Uncle Sam looking dude recruiting people to the Rogue Nation by reciting the Pledge of Rougelligence. May be worth a look if you guys are interested.
Now, talking about the bottle and the labeling, i have a lot to say. First, you may see from the picture that this is not an ordinary looking bottle. That's because this is a 22 oz clear glass bottle. Again, on the patriotic tip, they use a red, white and blue color scheme. The label is printed onto the bottle (not a sticker) and while it's difficult to see in the picture above, the bottle neck has the words DARE, RISK, and DREAM printed on it.
So how do i feel about this? I. Love. It. This is what labeling on a root beer bottle should be. A+ and 5 stars for the labeling. It's bold and unique and i couldn't be more pleased with it. The back even has a couple recipes using the root beer; one for a cocktail and one for a root beer float, which is simply to pour this over two scoops of vanilla ice cream, which seems a little unnecessary, but i still give them credit for the effort. I'm super thrilled with the bottle all together. The size, the design, the colors... everything. It's even a rare case where it's not a twist top bottle. You have my attention Rogue.
Until... this part. So real quick i will go back to the label, which has a dedication to the kid in each of us. This blurb talks about how this root beer is brewed with Rogue farm honey and given a "creamy texture, caramel richness and a rush of vanilla." Sounds pretty good right? Well i'm not getting any of that, with the exception of the honey. What i am getting is a taste of honey mixed with a pretty prevalent black licorice base and an aftertaste that's likely akin to coming off heroine. I don't like it AT ALL. Super let down for me. My wife, who likes black licorice, says it tastes like an armpit. My kids, who are idiots and are completely unreliable with their opinions being 3 and 6 years-old, took a taste and asked, "what IS this?!" That's likely because it tastes nothing like root beer, an unfortunate minefield of this industry. I've had way more "root beers" that taste nothing like root beer than i have of those that do. And this one just seems to be par for the course in that sense.
Sunday, July 1, 2018
I want to say i picked this root beer up at a local grocery store here in the Phoenix area called Albertson's, but i'm not certain of that. It's either that or i got it while i was in California at a Von's. Either way, Stubborn Classic Root Beer can be found a lot of different places. The Stubborn Soda company has been around since 2015, so they are relatively new on the root beer scene. The bottle says it is manufactured in Florida, but the website says, "STUBBORN SODA is a registered trademark of The Concentrate Manufacturing Company of Ireland." I confirmed this soda comes from Ireland as best i could by reading 3 whole websites, because i'm that dedicated to journalistic excellence. You'll notice the second "B" in Stubborn is printed backward, which is part of their trademark. The "mantra" of Stubborn Sodas is to use real ingredients (no HFCS or artificial sweeteners) and to mix up the norm with interesting and unique flavor combinations. The website brands it as a craft soda and as an alternative to craft beer.They even partnered with PepsiCo for distribution in the U.S. and teamed up with Robert Kirkman, created of The Walking Dead, for marketing. Ultimately, i don't really care, but part of me thinks that's a weird pairing and kind of dumb. But i guess that's what being STUBBORN is all about. The year 2016 is about the time i completely lost interest in that show. I mean, i was into it at the beginning, then on the fence from about season 5, and right when Neegan showed up is when i checked out entirely. It's terribly repetitive and slowly paced and drawn out now. A real shame. Season 1 is still my favorite i think. For more details on how i feel about that show, please visit my side-blog Cosmo's The Walking Dead Reviews.
This root beer comes in a regular 12 oz brown glass bottle. I bought it as a single, but i'd bet you can get a six pack of this if you really wanted to. The label is very basic. Not much to it. Black and white color scheme with a brown accent, the unofficial official color of root beer labeling. It has the Stubborn logo and flavor and that's about it. A little unimaginative, but they are trying to establish their brand as "not the norm". I get that, but still... could have used a little more creativity with the label.
Natural ingredients being key to their recipes, it's no surprise that they use real cane sugar for sweetening. In addition to that, the ingredients on the label lists purified stevia leaf extract, which i assume is one of the natural sweeteners used and is likely the taste i am getting most when i drink this. In short, it's not one of my favorite root beers. The root beer base is very thin to begin with, and the overwhelming taste of the stevia almost gives it a bit of fruity aftertaste that doesn't sit very well with me. It has decent carbonation and is only slightly watered down tasting, so i wouldn't say it's all bad, but it ultimately does not satisfy when i want a good root beer finish. It's no secret, i'm not a fan of the natural sweeteners, stevia included. It just over powers the whole root beer flavor for me.
My official review is that Stubborn Classic Root Beer gets 4 (four) IBCs. It's another case for the natural sodas and how they just can't compete for soda supremacy. I get people want unprocessed ingredients in their sodas. I get people are more health conscious now. I get people are looking for a good substitute for something they used to enjoy that is not good for them. I just can't get behind it when it comes down to it though. These sodas just can't stack up to a regular root beer, regardless of how it's sweetened. Given the option, i wouldn't choose this over a real classic. Sorry Stubborn, but i'm gonna have to stick to my guns on this one. You're no good.