Sunday, July 1, 2018

Stubborn Classic Root Beer

I want to say i picked this root beer up at a local grocery store here in the Phoenix area called Albertson's, but i'm not certain of that. It's either that or i got it while i was in California at a Von's. Either way, Stubborn Classic Root Beer can be found a lot of different places. The Stubborn Soda company has been around since 2015, so they are relatively new on the root beer scene. The bottle says it is manufactured in Florida, but the website says, "STUBBORN SODA is a registered trademark of The Concentrate Manufacturing Company of Ireland." I confirmed this soda comes from Ireland as best i could by reading 3 whole websites, because i'm that dedicated to journalistic excellence. You'll notice the second "B" in Stubborn is printed backward, which is part of their trademark. The "mantra" of Stubborn Sodas is to use real ingredients (no HFCS or artificial sweeteners) and to mix up the norm with interesting and unique flavor combinations. The website brands it as a craft soda and as an alternative to craft beer.
They even partnered with PepsiCo for distribution in the U.S. and teamed up with Robert Kirkman, created of The Walking Dead, for marketing. Ultimately, i don't really care, but part of me thinks that's a weird pairing and kind of dumb. But i guess that's what being STUBBORN is all about. The year 2016 is about the time i completely lost interest in that show. I mean, i was into it at the beginning, then on the fence from about season 5, and right when Neegan showed up is when i checked out entirely. It's terribly repetitive and slowly paced and drawn out now. A real shame. Season 1 is still my favorite i think. For more details on how i feel about that show, please visit my side-blog Cosmo's The Walking Dead Reviews

This root beer comes in a regular 12 oz brown glass bottle. I bought it as a single, but i'd bet you can get a six pack of this if you really wanted to. The label is very basic. Not much to it. Black and white color scheme with a brown accent, the unofficial official color of root beer labeling. It has the Stubborn logo and flavor and that's about it. A little unimaginative, but they are trying to establish their brand as "not the norm". I get that, but still... could have used a little more creativity with the label.

Natural ingredients being key to their recipes, it's no surprise that they use real cane sugar for sweetening. In addition to that, the ingredients on the label lists purified stevia leaf extract, which i assume is one of the natural sweeteners used and is likely the taste i am getting most when i drink this. In short, it's not one of my favorite root beers. The root beer base is very thin to begin with, and the overwhelming taste of the stevia almost gives it a bit of fruity aftertaste that doesn't sit very well with me. It has decent carbonation and is only slightly watered down tasting, so i wouldn't say it's all bad, but it ultimately does not satisfy when i want a good root beer finish. It's no secret, i'm not a fan of the natural sweeteners, stevia included. It just over powers the whole root beer flavor for me. 

My official review is that Stubborn Classic Root Beer gets 4 (four) IBCs. It's another case for the natural sodas and how they just can't compete for soda supremacy. I get people want unprocessed ingredients in their sodas. I get people are more health conscious now. I get people are looking for a good substitute for something they used to enjoy that is not good for them. I just can't get behind it when it comes down to it though. These sodas just can't stack up to a regular root beer, regardless of how it's sweetened. Given the option, i wouldn't choose this over a real classic. Sorry Stubborn, but i'm gonna have to stick to my guns on this one. You're no good. 

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