Wednesday, July 4, 2018

Rogue Root Beer

Happy July 4th everyone! This root beer looked pretty patriotic when i chose it from my fridge to review today, and that was the main reason i chose it. I picked up this bottle of Rogue Root Beer from a local Target of all places well over a year ago. It's been sitting in my fridge just waiting for the perfect time to be consumed, which i deemed today to be. Rogue comes from Newport, OR and is part of the soda line of a craft brewery known for making craft beers (quite an extensive selection) and even spirits from natural ingredients mostly grown right there on the Rogue farm. I tried to get more information, but i couldn't get much in way of the brewery until i went to the source of all truth and discovered the brewery was founded in 1988. I can't confirm they have been making root beer for that long, but these guys have experience in the brewing industry and have made a name for themselves, having won numerous awards for their craft beers and spirits. And speaking of patriotic, i found a youtube video on the Rogue website with an Uncle Sam looking dude recruiting people to the Rogue Nation by reciting the Pledge of Rougelligence. May be worth a look if you guys are interested.

Now, talking about the bottle and the labeling, i have a lot to say. First, you may see from the picture that this is not an ordinary looking bottle. That's because this is a 22 oz clear glass bottle. Again, on the patriotic tip, they use a red, white and blue color scheme. The label is printed onto the bottle (not a sticker) and while it's difficult to see in the picture above, the bottle neck has the words DARE, RISK, and DREAM printed on it.


So how do i feel about this? I. Love. It. This is what labeling on a root beer bottle should be. A+ and 5 stars for the labeling. It's bold and unique and i couldn't be more pleased with it. The back even has a couple recipes using the root beer; one for a cocktail and one for a root beer float, which is simply to pour this over two scoops of vanilla ice cream, which seems a little unnecessary, but i still give them credit for the effort. I'm super thrilled with the bottle all together. The size, the design, the colors... everything. It's even a rare case where it's not a twist top bottle. You have my attention Rogue.

Until... this part. So real quick i will go back to the label, which has a dedication to the kid in each of us. This blurb talks about how this root beer is brewed with Rogue farm honey and given a "creamy texture, caramel richness and a rush of vanilla." Sounds pretty good right? Well i'm not getting any of that, with the exception of the honey. What i am getting is a taste of honey mixed with a pretty prevalent black licorice base and an aftertaste that's likely akin to coming off heroine. I don't like it AT ALL. Super let down for me. My wife, who likes black licorice, says it tastes like an armpit. My kids, who are idiots and are completely unreliable with their opinions being 3 and 6 years-old, took a taste and asked, "what IS this?!" That's likely because it tastes nothing like root beer, an unfortunate minefield of this industry. I've had way more "root beers" that taste nothing like root beer than i have of those that do. And this one just seems to be par for the course in that sense.

My official review is that Rogue Root Beer gets 3 (three) IBCs. I really, really wanted to give this one at least a 4 based on the bottle and label and attitude, but i can't in good conscience do that knowing what i know about the taste. That's the real deciding factor in it every time, because if this were served to me in a non-discript glass i would probably rate it a 2. Or a 1. I don't know if i could give it more than that. Sorry Rogue, i really wanted to like you. And i really hope your award winning craft beers are better than this, but even if they aren't at least the people pouring this heinous fluid down their throats would have the added benefit of being hammered afterward. As for me, i just need to go brush my teeth and tongue. Like, for a while.

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