Monday, May 25, 2009

Dr. Tima Honey Root Beer

I don't know how many people will be familiar with this stuff, but here is another root beer i picked up at Whole Foods. Dr. Tima Honey Soda comes in four flavors, including root beer. The company operates out of Beverly Hills, CA and has been around since 1973. Apparently this soda doesn't have a full operational website yet, but this "starter site" has been provided to get the very basics out of the way. I keep wanting to call it Dr. Tima's, but all the research i do on the label and the internet suggests the 's is not proper, at least in formal settings. Really, there's quite little about Dr. Tima himself. The source of all knowledge has no personal information about the man (or woman, let's not be biased here) and really the only solid info i can get from the label leaves me with countless more questions. Who is Dr. Tima? What is his field of medicine? How long has he been practicing? Should i just take it at face value and not assume Dr. Tima is an actual person/medical doctor, not unlike Dr. Pepper? Here is the info that forms my very compelling thesis:
1) Dr. Tima speaks to those who drink his soda in first person, suggesting that he is indeed a real person. And i think he might be Jewish since this stuff is Kosher.
2) Dr. Tima explicitly states that he has been "prescribing" all natural honey soda since 1973. The use of the word prescribing leads me to believe that he is a practicing medical doctor, but i can't for the life of me think of a doctor that would prescribe an all natural honey soda for any affliction, let alone a blanket sweep of every affliction as the statement suggests.
3) Really the only field of medicine i can settle a reasonable guess on would be nutrition. However, if Dr. Tima is a Nutritionist, he's not a very good one because he states clear as day on his label that you should drink all natural honey soda everyday. Now... i'm all for having a cold bottle of great root beer everyday, but i never claim that it's good for you (unless it's IBC). This all natural soda sweetened with honey instead of processed sugar may be better for you than normal soda, but i wouldn't go as far as to say it's fortified with essential vitamins and minerals or anything.
So my profile so far depicts Dr. Tima as a Jewish Nutritional Doctor living in Beverly Hills, CA and absolutely crazy about honey. I mean, this guy is in love with it. Anyway, i know this is getting long, but i feel it's important to know what we're dealing with here.

The soda comes in a typical 12 oz. clear glass bottle. The background of the label is a honeycomb pattern and there are several references to bees; a small picture of a bee, the tagline "A Bee in Every Bottle" below the brand name, and my personal favorite, the extremely cheesy promo statement with the line, "it's healthy and bee-licious!" It's kind of a busy label. There is a lot going on, but i'll give the good doctor some credit in that it's pretty fresh and professional looking. Looks like Dr. Tima's Jewish clientele can help him afford some decent advertising digs.

Since it's an all natural soda, it has no artificial flavors or colors. It uses all natural ingredients. Most of the time, that tells me that the soda is gonna be gross. But this stuff isn't too bad. Instead of cane sugar or processed sugar, the soda is sweetened with honey. I knew a lady who used to make cookies and ice cream and everything sweet using honey instead of sugar. It gave it a different taste, but it wasn't necessarily bad. But, as expected, everything had the hint of honey in it, which is the case with this root beer. However, the root beer itself has a somewhat complex taste to it. There is a nice creamy, smooth vanilla taste to start with, followed by some basic root beer flavoring, and followed up with honey. And even though i don't love honey, it's not terrible.

My official review is that Dr. Tima Honey Root Beer gets 6 (six) IBCs. I don't love it, but i think it deserves a little more than a middle of the road score. I will say this though, this is a sipping root beer. It's not a chugging root beer, because with volume, the honey taste comes out exponentially until it just tastes like drinking straight honey. So just slow it down and enjoy it, that is, if you choose to shell out the $5+ for a four-pack. It ain't cheap, which i supposed is understandable. I mean, come on. ... the guy's a doctor.

**side note** i actually went and visited the Pop Shop today to look for new root beers and i saw they had a shipment of Dr. Tima in. So if you'd like to try it, i think this is your best option since you can buy individual bottles. You're welcome.


Jake said...

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Jake said...

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Heather W said...

FYI, Dr. Tima is a real man who sold his company to another man. That's all I really know. Get more of the story, here: