Monday, September 10, 2012

Freaky Dog Rooffbeer

 Ok, tracking down the correct website for this one took a little extra work (and i emphasize "little" cuz really i'm just sitting at a computer and typing and clicking), but i finally tracked down the right one. Freaky Dog Rooffbeer (clever) is bottled by Drinx Unlimited Inc., but is somehow associated with Mercury Brewing Company. Both companies' websites are on the label. Typing in MercuryBrewing.com will send you here. Not much help. Google searching Mercury Brewing lead me here (after clicking on the sodas page). I didn't see Freaky Dog Rooffbeer on this site, but i did see Mercury Root Beer, which i have at home and in light of all this i will probably review that one next. So i will talk more about that page/company in my next post. Typing in DrinxUnlimited.com took me here, which brought me much closer to my final destination. All i had to do was click on the icon in the top left corner and we finally get to the correct website for Freaky Dog Rooffbeer. So making sense of the whole thing i found out that brothers Tom and Jim Magli grew up in Connecticut with a father in the soda business. They too went into the beverage distribution business for a while before starting their own distribution company (Drinx Unlimited). So that explains that. I am still not certain how they are associated with Mercury Brewing, but i will go so far as to say they probably contract Mercury to brew their root beer. Don't really care to do further research though cuz that's not really what you, my loyal readers, really care about. The name Freaky Dog comes from a little beagle rescue dog Jim and his wife adopted and named Eddie (aka Little Eddie). The site gives some details about the crazy antics of this destructive/kleptomaniac dog of theirs that they just love to death. I like animals in general, including dogs, but i've never been big on pets, so this didn't tug at my heart strings like it might with some of you dog lovers out there. But if you care to read up on Little Eddie and see some videos of him (i presume they are of him), you can check out the website for yourselves. It's set up to be a fun site. The home page has a little animation at the top of Eddie walking down a sidewalk. I'd suggest hovering you mouse over him for a moment for a little thrill and then disappointment in yourself that you actually wasted you time by listening to my suggestion.

Tom and Jim's website stress the fact that all 16 fun flavors of their sodas are bottled in clear 12 oz. glass bottles so you can see the soda. That was a big thing for these guys when they were kids. The Freaky Dog label depicts a cartoon version of Little Eddie with a menacing look in his eyes and a very toothy grin. The font is big and catchy, and these two components dominate the label. There really isn't anything else on it other than the nutritional facts and some website details hidden off on the sides. It's a nice enough label. I don't hate it. Not super elaborate, but these guys weren't just phoning it in either.
One thing that i noticed different about the bottle is the level they fill it to. Without going back to do the research personally, i'm going to go out on a limb and say every other root beer i have reviewed is filled to or near the "normal" level, allowing a little room between the liquid and the cap for whatever reason. I think this is the only one i have tried so far that has the bottle filled to the "not normal" level. Not sure if this was a one-off goof or standard practice for the boys over at Drinx Unlimited. Being in a clear glass bottle it's easy to see this distinctly, but i really didn't give it much thought until i twisted off the cap and gave it the smell test before drinking it. I couldn't help but think that the liquid was a lot closer to my nose than normal (because when i do my smell test, i stick my nose inside the bottle neck as far as i can to get a good seal). That's not a bad thing, it's just a stupid observation i made. Not a big benefit or detriment for this root beer's rating at all, but something to consider.

I expected this one to have kind of a bland taste like many of the others i have had recently. I was surprised at my first drink though and thought it was really good and had a different kick to it. It was kind of peppery (like a Dr. Pepper) and had a mix of root beer candy barrel and cane sugar sweetness flavor. But the longer i drank it, the less unique i thought it was. By the end, it had slid back into the mediocre taste slot that is common among many root beers. The carbonation is decent and it's not as "thin" flavored as most, but it can be a bit watery. Still, i have to say it's better than a lot of root beers out there. But just barely.

My official review is that Freaky Dog Rooffbeer (still clever) gets 6 (six) IBCs. I think it's a cut above mediocre, but not quite ready for the big leagues (i threw that one in for Tom and Jim cuz the website says they are big baseball fans).  Nice label, amusing name, cute back story, but just kind of a decent taste that's not too bad. Valiant work though guys, keep it up. Grab some if you have the chance. But if you're looking for root beer candy barrels, there is really only one option.

1 comment:

noor SHUVO said...


Dogfish Head Brewery is a brewing company based in Milton, Delaware founded by Sam Calagione.
It opened in 1995 and produces 75,000 barrels of beer annually.
Dogfish Head has been a rapidly growing brewery - it grew nearly 400% in between 2003 and 2006.
The brewery was featured prominently in the documentary BeerWars.
It is the subject of the currently-airing Discovery Channel series Brew Masters, which premiered Sunday, November 21, 2010.
The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child.
http://www.beerbanter.com