Sunday, November 29, 2009

Big Fizz Root Beer

Hello all you out there in root beer internet land! I have another root beer to review for you today. This one i have known about for some time now and just recently got a hold of. It's called Big Fizz Root Beer. I found it on the Rite Aid website while looking for other root beers. Rite Aid is comparable to a Walgreens or CVS store. Unfortunately there are no Rite Aids in Arizona, the closest store being in California. Well as it turns out, my wife and i made a little trip with her extended family back in October to visit my wife's favorite place, or as i like to call it, "the gropiest place on Earth" on account of all the nefarious characters regularly groping your children there. Personally, i hate that place. It's the biggest exploitation of children since child labor. But once in a while i have to endure the torture of spending way to much money to be somewhere i absolutely hate in order to appease my wife's unhealthy Peter Pan fetish/obsession. SOOO... long story short, while we were in California we made a trip to the local Rite Aid and found a bottle of Big Fizz so i could review it. I am not sure if Big Fizz distributes exclusively through Rite Aid, but that's the impression that i get from the website. This mass marketed soda line comes in several flavors.

I picked up a 2 liter bottle of their root beer, and i am not sure if there is any other sizes or variations on packaging available. The bottle is a typical 2 liter plastic bottle. The label is very plain, lots of writing and text, with a limited color scheme. It's brown and white, with a little bit of yellow splashed in there for "flare". I don't know. Companies like this just want to throw something out there to get a small piece of the big pie, so the label doesn't have to be flashy or memorable. It just has to convey the message, which i suppose this one does just fine. There are some swirly designs in the background and carbonated bubbles coming off the word "Fizz", i guess to accentuate that this stuff if fizzy.

At least the root beer lives up to its name. It is indeed very fizzy. There is a lot of carbonation in this drink, which is fine by me. It's not enough to kill you or anything, but they don't hold back on it. Other than that, this root beer is completely forgettable. There is nothing very appealing about it. The root beer flavor is very watered down, which is too back because it's not a bad flavor. It also has a good aroma, but the taste fades so fast that you forget what it even tastes like right after you drink it. Even for the store brands, this one doesn't really make a mark, and being on the low end of the store brands is a sad place to be. It's not completely awful and is basically everything i expected it to be, but that still makes it a fundamentally bad root beer.

My official review is that Big Fizz Root Beer gets 3 (three) IBCs. I would say it's a high 3 because i don't detest this stuff, but it is not good enough to earn a low 4, so i have to mark this one down as sub-par. I don't know how widely spread out Rite Aids are across our great nation, but chances are that unless you're in some podunk, one-hat town there are other options out there for you as far as root beer is concerned. And in those cases, i suggest you look somewhere else for a decent root beer.

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