The dark brown 12 oz. bottle has a fairly intricate, yet plain label on it. The name of the root beer is written in an almost calligraphy style font that it reminiscent of the days of Mark Twain's stories of river boat adventures. In fact, there is a picture of a river boat depicted on the label. River City beacons you to hearken back to a simpler time and enjoy a root beer the way it was meant to be enjoyed. A nice sentiment and all of that, but i think i, like most people, can't really relate since Mark Twain passed away in 1910. I'm not sure my grandma was even born at that time. So maybe the aim of River City should be to have me hearken back to a simpler time when Back to the Future was still in the movie theaters and Legos were merely simple geometric shapes. That might be a little more my time frame.
River City isn't a bad root beer, but i think my biggest complaint is that it's completely flat. No carbonation. That seems to be a growing epidemic in root beers, and i don't like it. I'm not looking to have you kill me with carbonation, but i like a good amount of it. River City has none. Other than that, it has a good root beer flavor, a hint of carmel, and maybe just a touch of wintergreen. It's a good flavor, but the lack of carbonation kills it for me. If this is their idea of having me remember the yesteryears of the mid to late 1800's, then they can keep it.
My official review is that River City gets 6 (six) IBCs. That rating could feasibly go higher had the soda contained at least a fair degree of carbonation. Alas, the marketing team for River City has yet to contact me and ask my extremely valuable opinion. It's up to you, my loyal readers, to clamor for improvement from this root beer on the edge of excellence. If anyone of you knows anyone in touch with this or any of these root beer companies, have them check out this blog for the opinion of the masses. I'd be happy to offer them some tips on how to make their root beers spectacular (for a fee). In fact, i'll do one now just to demonstrate my willingness to help...
Henry Weinhard's... stop making root beer. You're welcome.