Sunday, August 28, 2022

Red Rock Root Beer

I'm gonna go on a bit of a rant here, but i gotta say this because it's probably the most important issue our culture is facing right now. 

Literally; in a literal sense or manner: such as
a) in a way that uses the ordinary or primary meaning of a term or expression.
b) used to emphasize the truth and accuracy of a statement or description.
c) with exact equivalence: with the meaning of each individual word given exactly.
d) in a completely accurate way.

This word (literally) has completely captured our cultural vernacular. This word is used everywhere by everyone all the time, and i'm here to say that it has to stop. The criticism against using the word "literally" used to be that it was being used incorrectly, i.e. "i'm so hungry that i could literally eat a horse." Clearly that's hyperbole and someone, regardless of their current stage of hunger, would not be able to consume and digest an entire horse in any reasonable amount of time allotted for a meal. So the correction was to use this word only when describing something in the context with letter b) above, to emphasize a point. But it has become over saturated at this point. Passively listen to any conversation. I mean any conversation. It could be watching a scripted TV show, or listening to a podcast, or overhearing people talking on the street or at the park or in a store. Count how many times one of the people in the conversation uses the word "literally" and you will see what i mean. Everyone is saying it. Everyone, everywhere, all the time (like that movie that came out recently that i didn't see). Your neighbor is saying it, your pastor is saying it, your news anchor is saying it, your child is saying it, you are saying it. Everywhere. All the time. It's crazy how captivated our culture is by this word. I was ruminating on this idea after witnessing my 4 year old niece say the word "literally" (in correct context mind you, i.e. to emphasize a point) probably 3-4 times in one short conversation with her mom. It's gotten out of hand. And i am not immune to this. I am saying this word all the time just like everyone else, but i'd like to stop. 

Here's the thing... people don't like being told what to do (or in this case, what not to do). So coming right out and telling people to stop saying the word "literally" likely won't have any effect. I think the only thing that can be done to draw attention to this issue is to double down. So now, whenever i hear someone say the word "literally" in a conversation i just repeat the word aloud for all to hear. For example, let's say i overhear you talking while standing in a line. I don't know you and i am just near you where i am in earshot of you and vice versa. You: "This cashier is so slow. I have been standing in line for literally (me: "literally") 10 minutes. I could have literally (me: "literally") been back at work by now." On it's face, it's annoying. Some weirdo you don't know chiming in on your conversation to just repeat the word "literally" after you've said it. You probably wouldn't think much of it. Now imagine the same scenario, but now everyone around you says it right after you've said it. You say the word "literally" in a casual conversation and then 10 or more people around you all say "literally" aloud for everyone to hear. It would carry much more weight and draw your attention to the scenario. I know it seems counter intuitive, but i think the only way out of this is through overuse and over saturation to the point where everyone is aware and everyone is sick of hearing this word. Now, that's Phase 1 of this plan. Phase 2 is much harder. You have to stop using the word yourself. Don't get down on yourself when you say "literally" to emphasize a point because it has completely invaded our psyche at this point and it's a natural go to when forming a sentence. We are all saying it which means we are all thinking it, so to correct this behavior we have to correct the way we think about how we speak. Like mentioned above, most of the time we are using this phrase to emphasize that what are saying is in fact true. I have tried replacing that word with something like "genuinely", "truly", or "sincerely". Or honestly, it's simple enough to just remove the word "literally" from whatever sentence you are about to say and your statement would not only be grammatically correct, it would still convey what you're trying to say. So how about it gang? Are we gonna do this?

Ok, rant concluded. Let's talk root beer. I think my friend Alysia sent this to me but i don't remember exactly where i got it. Red Rock Root Beer has been around since 1885 (according to the label) and hails from Atlanta, GA. There isn't much about this company from a simple google search and even the source of all truth has limited info about this company. Sounds like they started out with a ginger ale and were popular during the early turn of the 20th century but fell off almost entirely around the 1950's. Even the label is pretty sparse on the info. Speaking of the label, it's pretty cheap looking. It's just a clear sticker poorly affixed to a clear 12 oz glass bottle. Really no frills with this label. I actually like the little sticker on the neck of the bottle which seems more true to the 1950's style logos of that time. The new label is just so bland that i have nothing else to say about it. 

Cracking the cap released a pleasant enough aroma of caramel which is prominent in the taste. Other than that, it's quite "thin" (as i often describe the taste on these types of root beers) and has a not terrible but not great aftertaste. It is sweet from the cane sugar but ultimately lacks even a basic root beer flavor. It tastes like a soft caramel candy cube that my wife enjoys, yet it is still somehow less satisfying. I don't want to give the impression that this stuff is bad because it's not. But it's also not good. It's very... blah. Maybe why the company went out of business but doesn't explain why it was resuscitated. 


My official review is that Red Rocks Root Beer gets 4 (four) IBCs. It's not that i don't like the way it tastes, it's more that it doesn't really even taste like a root beer. It's just a sugar soda. I have already said more about this than the entire wikipedia entry, just more opinion and frivolous nonsense and less factual information. If you wanted to get this stuff i don't even know where to tell you to look. But i'd truly, sincerely, genuinely say don't bother because there are so many other root beers out there that are better than this. Literally. 

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