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The clear 12 oz bottle has a foil sticker label with the logo of a kid riding on a rocket around the world and some simple text on it. It looks professional and not cheap or inexpensive. Pictures on the website show that the store locations are often set up with a '50s and '60s spaceman decor. They are really trying to capture the vintage candy crowd. I have no criticism on the label. It's pretty decent.
This root beer is labeled as "Root Beer Float" flavor, but that's a bit of a stretch in my opinion. I don't think it tastes all that creamy, which is one of the defining characteristics of a root beer float. It just kinda tastes like root beer. You can see from the picture of the clear glass bottle that this root beer is fairly translucent and does't have a deep brown color. I usually find root beers in this category to be a little weaker in taste, and i have to say this fits the bill for Rocket Fizz. It's not bad by any means. It's sweetened with pure cane sugar and has a decent root beer flavor (lacking in creaminess i might add). But it's pretty watery and the flavor dissipates quickly. I enjoyed it as i drank it, but was ultimately left a little unsatisfied when it was finished.
My official review is that Rocket Fizz Root Beer Float gets 5 (five) IBCs. I dig what these guys are doing with the candy store. Good for them. It's obviously popular because they are growing like crazy. And i appreciate that they are producing their own original line of sodas, even if one of them is based on Snooki. When producing sodas under your brand, I realize that sometimes this means putting out a product that may not be your top of the line best work just to increase the catalog of available products. But if you're gonna put your name on it i think you should make sure it's gonna change the game. I was hoping for a better showing from you Ryan and Rob. Maybe rethink this one so you can make a root beer that really stands out.