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It comes in a common 12 oz. brown glass bottle, although the label says it only has 11.16 fluid oz. The label is a little funky. It has little half circles cut into the top and bottom of it, making it look a little like a postage stamp. There is a big barrel on it's side behind the logo, and the whole thing is a beige color (or as they spell in Canada, colour). The label is fine. I don't really have anything funny or witty or clever to say about it. It does the job.
This root beer is pretty good. It's quite sweet, but it doesn't gross me out as some sweet tasting root beers do. It's not sweetened with cane sugar and it has nothing really spectacular about it, but it's a solid root beer with decent carbonation and a good flavor. It's a little better than middle of the road, but i wouldn't mortgage my home to buy loads of the stuff, and that's only partly because my house isn't worth that much. Yeah, that's right. I live in a dump. What's it to you?
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My official review is that Blumer's gets 6 (six) IBCs. I know this review was short and i didn't put a whole lot of effort into it, but i don't have much to say about it besides it's a good root beer. Give it a shot if you'd like. If not, then don't. It doesn't make much difference to me. I don't know much about the company without a website to look at, but i am sure there are people out there who know about this company. They have been around for a long time, so i am sure they have some loyal customers. Anyone in business this long has to be doing something right.